Webb Blevins
CREATIVE DIRECTOR • BRAND BUILDER • DESIGN LEADER
Reindeer Pattern Building o the core mark, reindeer patterning can be used in gifting or environ- mental design, providing a link to a central part of Finlandia’s identity and to the hand-made craftsmanship of Finnish tradition. 

Finlandia: Building Visual Identity

Reindeer Pattern Building o the core mark, reindeer patterning can be used in gifting or environ- mental design, providing a link to a central part of Finlandia’s identity and to the hand-made craftsmanship of Finnish tradition. 

Reindeer Pattern
Building o the core mark, reindeer patterning can be used in gifting or environ- mental design, providing a link to a central part of Finlandia’s identity and to the hand-made craftsmanship of Finnish tradition. 

Typemark Simple. Straightforward. True to the spirit of Finlandia and Finnish design. The Finlandia typemark has been re ned, reinforcing the brand and bringing consistency to the mark’s Reindeer Lock-Up A return to the Iconic elements of the origi

Typemark
Simple. Straightforward. True to the spirit of Finlandia and Finnish design. The Finlandia typemark has been re ned, reinforcing the brand and bringing consistency to the mark’s

Reindeer Lock-Up
A return to the Iconic elements of the original brand mark. The battling reindeer and the red midnight sun—refusing to yield, refusing to go down, reflecting the tenacity, determination and perseverance needed to produce such a premium vodka.